DURATION FILE · 90 SECONDS
What a 90-second AI video costs
90 seconds of finished footage — the explainer and pitch-video standard.
| Model | Raw cost | ×1.5 retakes | Generations needed |
|---|---|---|---|
| Vidu 2.0Shengshu | $3.60 | $5.40 | 9 clips |
| Veo 3.1 LiteGoogle | $4.50 | $6.75 | 12 clips |
| Gen-4 TurboRunway | $4.50 | $6.75 | 9 clips |
| Wan 2.6Alibaba | $4.50 | $6.75 | 9 clips |
| Sora 2OpenAI | $9.00 | $13.50 | 8 clips |
| Kling 3.0Kuaishou | $9.00 | $13.50 | 1 take |
| Seedance 2.0ByteDance | $12.60 | $18.90 | 9 clips |
| Veo 3.1 FastGoogle | $13.50 | $20.25 | 12 clips |
| Gen-4.5Runway | $22.50 | $33.75 | 9 clips |
| Sora 2 ProOpenAI | $27.00 | $40.50 | 4 clips |
| Veo 3.1Google | $36.00 | $54.00 | 12 clips |
Rates shown at each model's base tier, verified July 2026 from official vendor pricing pages and documentation. Vendors change prices without notice — see methodology.
Reading this duration
Ninety seconds is the explainer standard — long enough to argue something, short enough to hold attention. At 10–15 stitched shots, structure dominates cost: script and storyboard first, generate to fill exact slots, and the retake budget concentrates on the three shots that carry the message. The mixed-tier pattern lands a 90-second piece at $12–20; generating uniformly premium triples that for polish viewers won't register at this length.
Adjust for your own clip counts and retake ratio in the calculator, or see all durations: 10s · 15s · 20s · 120s · 300s