USE CASE · ADVERTISING
The best AI for ads & commercials
Rates shown at each model's base tier, verified July 2026 from official vendor pricing pages and documentation. Vendors change prices without notice — see methodology.
Ads are the one category where premium pricing pays for itself immediately: a 30-second spot that once cost thousands in production now costs $12–18 in generation even at Veo 3.1 Standard rates with retakes. The constraint isn't budget — it's precision. Products must look exact, claims must sync to lips, and brands can't ship a glitched hand.
Veo 3.1 wins on dialogue and audio; Gen-4.5 wins when clients ask for "the same shot but slower" — its editing stack turns revisions into adjustments rather than rerolls. The professional workflow: concept-test three creative directions on Sora 2 (~$3 total), present, then produce the chosen route premium. See the full math in the 30-second ad budget.
Whichever pick fits, pressure-test the budget in the calculator with your real clip counts — and remember every rate above multiplies by your retake ratio.