DURATION FILE · 10 SECONDS
What a 10-second AI video costs
10 seconds of finished footage — the single-clip standard — every model generates this natively.
| Model | Raw cost | ×1.5 retakes | Generations needed |
|---|---|---|---|
| Vidu 2.0Shengshu | $0.40 | $0.60 | 1 take |
| Veo 3.1 LiteGoogle | $0.50 | $0.75 | 2 clips |
| Gen-4 TurboRunway | $0.50 | $0.75 | 1 take |
| Wan 2.6Alibaba | $0.50 | $0.75 | 1 take |
| Sora 2OpenAI | $1.00 | $1.50 | 1 take |
| Kling 3.0Kuaishou | $1.00 | $1.50 | 1 take |
| Seedance 2.0ByteDance | $1.40 | $2.10 | 1 take |
| Veo 3.1 FastGoogle | $1.50 | $2.25 | 2 clips |
| Gen-4.5Runway | $2.50 | $3.75 | 1 take |
| Sora 2 ProOpenAI | $3.00 | $4.50 | 1 take |
| Veo 3.1Google | $4.00 | $6.00 | 2 clips |
Rates shown at each model's base tier, verified July 2026 from official vendor pricing pages and documentation. Vendors change prices without notice — see methodology.
Reading this duration
Ten seconds is AI video's natural unit: within every model's single-generation range, no stitching, no seams. It's also the honest comparison point — the numbers above are each model's real 'price of one clip'. Notice the spread: the same ten seconds costs 12× more at the top of the table than the bottom. For social content, mid-tier is the ceiling worth paying; premium tiers exist for the hero shots inside bigger pieces, not for standalone clips.
Adjust for your own clip counts and retake ratio in the calculator, or see all durations: 15s · 20s · 90s · 120s · 300s