USE CASE · PRODUCT
The best AI for product demos
Rates shown at each model's base tier, verified July 2026 from official vendor pricing pages and documentation. Vendors change prices without notice — see methodology.
Product video has a non-negotiable: the product must look exactly like the product. That rules out pure text-to-video and makes image-to-video quality the ranking criterion. Sora 2 Pro leads — anchor generations to real product photography and it animates around the object while preserving it (image conditioning costs nothing extra on OpenAI's per-second pricing).
Cost math is friendly because product clips are short: a 6–8 second hero shot at $0.30–0.50/s is $2–4 per take, and even at ×3 retakes a full launch package (hero film plus five social cuts) lands under $60 — against four figures for a traditional shoot. Verify every frame before publishing: a warped logo or morphing label is the one failure viewers screenshot.
Whichever pick fits, pressure-test the budget in the calculator with your real clip counts — and remember every rate above multiplies by your retake ratio.